Forecasting and direction
Anna works up to two years ahead on product trend directions, creating bespoke presentations and trend books, either from her studio, or, in-house with clients.
Anna has created over 600 colours in the Luminary Colour Library, and has an enviable knowledge of how colour works within retail, from key colours for the season, to beautiful colour palettes, to suit your product type.
Fabric and pattern
Anna has an extensive insight in to print and surface each season. Her books and presentations always offer a unique view of key trend directions, as well as lively and informative access to new designers and fabric concepts.
From global trade fairs to inspirational cities and retail, Anna is continuously gathering key trends and beautiful inspirations from around the world. Anna will bring literally hundreds of images and colours with her when she brainstorms with your teams.
Anna employs a team of expert freelance designers to develop graphics and garment designs. It is really important to bring in the experts in your category, from lingerie to casualwear and denim, to children and baby, we can collaborate and create together.
Anna is at ease with communicating to brand leaders, and hosting design and buying workshops. Anna has worked as a creative director within the retail sector for over 20 years, providing colour, trend and lifestyle information to the design and buying teams at Marks and Spencer, Monsoon, Primark and Jaeger amongst many others.